MARKETING - PREVIEW PERUGIA 
We
of
here
]. Meanwhile, the film Lorenzo Lombardi has traveled around Italy, winning the public festivals and cinemas. After the success in the most prestigious multiplex in central Italy and several awards at festivals and competitions, national / international regulations, including the Palme d'Or last Mexico International Film Festival and five prizes to last Darkness Film Festival, In the Market , horror splatter produced and distributed by Whiter PICTURES
, finally arrived in the capital. In fact, from October 22 will be scheduled to Nuovo Cinema Aquila in Rome
: day just perfect for this film, which can be seen in the total climate of fear and terror, as it falls to the brush, one week before the thrill of the festival par excellence: Halloween. On the evening of Friday 22 you will also have the opportunity to meet the cast and crew of In the Market, which will provide room for the film and meet the public. Will be present: the director Lorenzo Lombardi, young players, Marco Martini ,
Elisa Sensi, Caiani Ross and Eleanor Stagi , actor Ottaviano Blitch, already seen in Italians of Giovanni Veronesi and horror of the last Federico Zampaglione , Shadow, who here plays the role of villain, a ruthless cannibal butcher. meet with the director Lorenzo Lombardi to chat about In the Market and its future projects.
[Luca Ruocco]: Tell us about your past as a director before "In the Market."
[Lorenzo Lombardi]: Before In the Market
, I dabbled in making many short films of various kinds, music videos and especially another film
Life's But , a movie adolescent choral colors black, all mixed together between dream and reality and the intricate plots of
Macbeth of William Shakespeare
. A very special film, I care a lot and that made me discover a passion for the creation of certain scenes "noir." In the film 2006, in fact, the most beautiful scenes were precisely the ones that go a little 'more sull'horror. It was also this that has led us to realize
In the Market, a horror film! A challenge at the same time interesting and productive with a strong appeal for the public.
[LR]: In addition to a strong brotherhood with genre films overseas, in "In the Market" can be seen most present a spoken reference. Why did you decide to tie your film to a filmography so precise and limited reference to a moment of horror films and pulp-American? [LL]: Yes, yes, In the Market is closely tied to wake Hollywood horror, from the Carpenter
Hooper, right up to modern
Hostel and Saw
. The film is very close to a spoken reference to Tarantino
and certain clichés of the horror genre. The movement "pulp" has always fascinated me and teased me to talk about my characters with some style "cinematic" special. Logically, the dialogues of In the Market are not like those Pulp Fiction, Kill Bill or Inglourious Basterds , but if only slightly came closer, I'd be happy. I am a fan the films of Quentin Tarantino , the Coen brothers and In the Market I also wanted to pay homage to my "fathers" style and then put everything over the years I was fascinated. [LR]: A road movie marked in red blood taken from a true story. How did "In the Market? And what of the crimes remains found on the internet in your film? [LL]: A good horror film inspires terror, more and more often, because it is based on real events. As you begin to write
In the Market, I found on the Internet a report of the disappearance of the police in Texas, telling the story of these three stages of children (David, Sarah, Nicole), which were first robbed a gas station and then never found after their entry into the supermarket. We obviously have some 'wondered about their fate, it must be said, however, that the butcher / owner of the market is the first suspect and that the eyewitnesses, they claim to have seen them go just before closing. The jeep which they were traveling on the three days has remained parked in front of the market, until the owner has not made the deposit to take away citizen. A story with some light and shade that struck us from the beginning and that made us pull over a quiet location, such as a supermarket events gore and splatter. 
[LR]: The collaboration with Sergio boots: how does? What contribution do you think give the film the work of a master of special effects internationally recognized?
[LL]:
Sergio Boots has been critical to the success of the film and also to encourage them more and more to the realization of In the Market. If we were initially hesitant in initiating the shooting or not, Sergio has just confirmed its presence, we did not hesitate a moment longer. Its special effects are worthy of a film by Dario Argento
and have him as a shoulder for me was a dream come true. Above all, on the set I thought it might be possible to work at his side. Sergio right now has believed in our project and I am infinitely grateful.
[LR]: The Horror Made in Italy has always had a strong grammar. One way of presenting very personal, strong enough to get to inspire [and even to influence] the film works of filmmakers today, more than established. In the birthplace of Gothic Bava, Fulci and gore of the doctor, because you thought there was a need to create "a new form of language in the wake of modern American horror "? What news do you think you have made to follow the film "Saw", the "Hostel", the "Vacancy" [film's mention of your mouth for actors in the script of "In the Market"]? [LL]: is known to invent, nowadays it is very difficult, because much has been done, especially if a film is made independently. In the Market With
we wanted to create a special film, which had within it a mixture of genres, from the road-movie pulp, from the torture-porn splatter. By doing this, you create something new, or at least different. Certainly In the Market 
may like or not, but it is without doubt a particular film.
[LR]: The fear of death and return to a place of consumption and everyday life. How come the supermarkets and shopping centers are combined so well with the genre? What do you personally inspired this location?
[LL]: I think shopping centers or supermarkets are usually very interesting and the places which are of immense curiosity in me. Regardless, by the fact that fascinate me a lot. A large supermarket is an ideal location, there are huge divisions, hiding places, stores, butchers, ventilation ducts, etc.. And then in a supermarket There is everything from food to clothing, from furniture to knick-knacks. You can improvise scenes improbable and so on. In my case the most interesting idea was to see it and live it in an unusual time, namely during the night and when it is closed. I think to do in a market raid at night and have fun here and there might be a desire we all share. [LR]: What's your budget for your film? And the distribution plan prepared for you "In the Market?
[LL]: The total budget of
In the Market is around € 20,000. It 's a film made with little, but that the technical requirements to be screened at the cinema. Dolby Digital 5.1 and 2k. With these specifications, we went to look for themselves merchants who could be interested in our film project, so we opted for this form of distribution for indie film but brought in around Italy and in many international competitions.
Whiter PICTURES , my production house, was then transformed into distribution. We have shown in Potenza, Foggia, Ancona, Perugia, Prato, Porto Sant 'Elpidio, and now in Rome and I am proud to say that we managed to do it alone. We made an unusual distribution that allows us to advertise and promote good each individual program and not to let this movie fade into oblivion after a week of screening. It is a year that we bring this film in theaters with small and large programming. For those who have not seen yet and he wanted to do:
October 22 to 28 will be screened in Rome
at the Nuovo Cinema Aquila
and
29-31 October, we will return to Ancona Multiplex Giometti Cinema , where a year ago started it all. [LR]: The cast stands a wonderful Ottaviano Blitch [seen lately in the Shadow of Zampaglione]. You had him in mind when you created the character of the butcher? What was it like working with him and with your cast? [LL]: When we thought the butcher, during the writing of the script, already imagined Ottaviano Blitch, but we had not yet offered the part. When I called him and suggested the character of the butcher Adam, he read the script and is just "cloth sewn on." It was easy for him to accept a character so multi-faceted and complex. Ottaviano has been phenomenal in the role of a serial killer. I do not think anyone else could ever match. Working with him has enriched me very much. I got carried away in the worlds that he created Adam and also to advise that on certain movements and tics that have certainly enriched and made the character unique.
[LR]: Follow closely the independent Italian underground scene of horror? Did you find any title or director, who has particularly interested you? [LL]: not only follows the Italian horror scene, but I like to follow all the hidden work of our own indie filmmakers. So I often be intrigued by the various genres and projects, but honestly I have not found a film project that has particularly impressed me in every respect: pre-production, production, post-production and especially promoting and marketing his film. That this is also, unfortunately, the fact that many independent films are in the drawer of their authors and therefore do not know ever existed.
[LR]: What are your future plans? Return to cover the tracks of the genre? 
[LL]: As for the film, we are now in post-production with the film director Ecce Ecclesiastes
N. Saints Amanda , due out in 2011. The film was produced by my production company and we are mounting in our studies in Umbria (
www.whiterosepictures.it
). For my new film, will begin in November, the drafting a new subject, but still I can not say anything, because we have several avenues that we would go, but we have to choose one. But I think we will be on gender, or at least not very varieremo.
A project I'm working on is the artistic direction of
FANTASY HORROR FILMS FESTIVAL, now in its 3rd edition and will be held October 27 to 31, 2010 in Ancona (full program here: www.fantasyhorrorcinefestival.com . The organization of this event very much and gives me great freedom in the schedule of films and guests. There will be Ruggero Deodato , Claudio Simonetti, Sergio Boots
,
Werba and re-present the film, among others, also Shining, Psycho and Back to the Future. After this parenthesis festival, I shall deal with my staff Whiter PICTURES , promotion and production of a new event: CINEMALIVEX , a new show, never presented before! For the first time in Italy comes the new frontier in cinema, something sensational d unedited. Tell the story of a boy of today who gets up in the morning and makes a massacre at school, all between the intricate plots of ' William Shakespeare's Hamlet . So horror and drama in this new project entitled still being chosen. I anticipate that the tour will start in January and will last until March and we can find in major Italian cities. CINEMALIVEX , Segante this exact name. What I just said may sound megalomaniac, but it will be! Trust me!
The second feature, after "Life's but", by Lorenzo Lombardi released in theaters after having already won 5 awards at the Darkness FF 2009, including the statue of "Best Film ", and being shown in its world premiere Nov. 28, 2009 in Perugia. The director of St. Justin, born in 1986, to the detriment of the young age already has several high-profile educational experiences, including collaboration with Chris Weitz where he was assistant director on the set Italian for "The Twilight Saga: New Moon" Good preparation and that it can be seen straight away. already approached prior to Quentin Tarantino, Lombardi has the primary merit of broadening and reinvent the conventions of the horror genre. fact "in the market for a good half looks more like a film on the road, as could be for example, "From Dusk Till Dawn." Several elements are introduced in this first phase that are not typically associated with gender include all the locations on the highway on a sunny day, more than a robbery thriller / detective at the gas station. This year, in which elements such as splatter horror and fear are typical in arrears to the viewer the chance to learn more about the characters of David, Nicole and Sarah, and then try to transport more fear and when these are will be in serious danger. Finally, as to the best films of Tarantino, the environment changes all at once giving us that sound (for those who love the genre) dose of horror and splatter. This is once again outside the genre conventions, as a place of everyday life, a supermarket, is transformed to the stage of fear (seen the excellent special effects, edited by Sergio evergreen boots). In conclusion, probably the ultimate 'dream' by Sarah would have been more - it must be said - 'digested', is certainly appropriate also a special mention to Ottaviano Blitch in the role of Adam "The Butcher", the crazy serial killer turn. Through a skillful mime and refined, in fact, Blitch can build a character beyond already troubling now to be able to feel emotions or if you have memory, frighteningly This clarity in the cold and cynical killing spree. 
we had already discussed some time ago [
]. Meanwhile, the film Lorenzo Lombardi 
may like or not, but it is without doubt a particular film. 
